Mr. Willems joined Holmatro over 25 years ago, after having worked in Asia for several years. During his years at Holmatro he mostly served in various Management Team roles, focusing on the commercial side of the business and market development. Mr. Willems was also responsible for distribution channel management and has led the expansion of Holmatro’s global dealer network over the years. He also played a key role in establishing Holmatro China and building the Holmatro name and presence in the China market. Mr. Willems sees the fostering of the strong Holmatro culture where the first-responder is at the heart of all they do as the key driver for continued future growth of Holmatro.
Mr. Willems holds a master’s degree in Business Economics from Tilburg University, The Netherlands.